Shabana Akhtar

Associate Director - Planning and Insight, University of London 

Shabana has over 15 years of experience in higher education with particular expertise in strategic planning, business intelligence, marketing, student opinion research, diversity and recruitment.

She is currently the Associate Director - Planning and Insight at the University of London. Her team are responsible for ensuring the robustness of data quality and reporting; the development, prototyping and embedding of data visualisation tools and techniques; and the delivery of a suite of organisational performance measures to provide direction on academic, operational and strategic planning at a truly global scale. 

She works with a wide range of stakeholders including staff at the 17 independent federal member institutions ranging from larger universities such as UCL or King’s College London to smaller specialised institutions such as the Royal Academy of Music or the Courtauld Institute of Art. Her work also includes engagement with a network of around 120 institutions all over the world delivering UoL courses. There are also research institutes offering postgraduate study, the University of London Institute in Paris and flexible and distance learning programmes. She considers her role pivotal in driving an organisational culture of performance optimisation and evidence based decision making across all these forms of teaching delivery.

Her previous roles in the sector include Director of the Strategic and Business Planning Office and the Head of Widening Participation and Recruitment at Oxford Brookes University. 

Shabana is a member of the JISC-HESA Community Dashboards Strategic Advisory Group, the UCAS Data Group and UCAS Qualifications Group. 






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